Farmers bring Tet Agricultural Products to E-commerce Platform

During the 2026 Lunar New Year (Tet) season, locally grown specialties have reached customers nationwide through a consumer-to-consumer (C2C) model, shortening the supply chain and opening new opportunities for the province’s digital agricultural economy.

In Tan Ha Lam Ha Commune, Nguyen Thi Huy is busy preparing Tet gift boxes filled with cracked macadamia nuts, cashews, and roasted coffee. Once dependent on middlemen, she now sells her products directly to customers through Facebook.

After learning how to photograph products, post promotions, and interact with buyers online, Huy has gradually built a loyal customer base. Orders typically surge ahead of Tet, when demand for local specialties peaks.

According to her, consumer preferences have shifted noticeably. Instead of industrially produced sweets, many families are choosing healthier alternatives such as nuts, dried foods, and specialty coffee. As a result, gift baskets featuring natural, locally sourced products have become increasingly popular.

“Selling online helps us cut minimize distribution overheads and offer better prices while increasing profits. Most importantly, we can connect directly with customers and build our own brand,” Huy said.

Industry officials confirm that this shift is part of a broader trend. Nguyen Thi Le Huong, Deputy Head of the Trade Management Division under the provincial Department of Industry and Trade, noted that dried goods with longer shelf life and easy transportation are particularly well suited for e-commerce.

A wide range of Lam Dong specialties — including coffee, tea, dried nuts, seafood products, and bottled fish sauce — are now widely available on digital platforms, making it easier for consumers across the country to access local products.

Supporting Farmers in the Digital Marketplace

To help farmers adapt to the changing market, local authorities and the Farmers’ Association have rolled out training programs that equip them with practical e-commerce skills, from product photography and livestream sales to storytelling and online store management.

“We provide step-by-step, hands-on guidance so farmers can quickly catch up with new consumption trends. Many have successfully brought their products straight from the fields to consumers,” said Truong Van Tung, Chairman of the provincial Farmers’ Association.

Lam Dong currently has 914 products certified under the national One Commune One Product (OCOP) program, all of which are listed on e-commerce platforms and recorded strong sales during Tet.

Beyond OCOP items, more than 1,200 additional agricultural products have also entered online markets, while thousands of farmers trained in digital sales have opened new business opportunities for their households.

Across the province, departments, communes, and wards have partnered with experts to provide on-site coaching. Farmers are taught how to create attractive visuals, livestream promotions, and craft compelling stories about their produce — skills that help them expand their reach on social media and e-commerce platforms.

By integrating technology into traditional farming, Lam Dong’s agricultural sector is steadily transforming. Farmers are no longer just producers — they are becoming digital entrepreneurs, proactively accessing markets, increasing product value, and building a more sustainable rural economy.