Investment Attraction: Turning Vision into Reality

Streamlining Administrative Procedures

With the largest natural area in Vietnam and three distinctive ecological regions — highlands, midlands, and coastal zones — Lam Dong possesses an exceptional combination of natural and economic advantages, including forests, seas, border gates, and ports. Together, these factors create an expansive development space and the foundation for a new growth hub in the modern era.

Thanks to these strengths, Lam Dong has increasingly become a destination for investors. Many businesses recognize positive shifts in the province’s investment environment, marked by strong leadership and unified coordination across departments and local authorities. However, to attract major investors and large-scale projects, Lam Dong needs to make even stronger efforts across all sectors.

Business Perspectives: From Policy to Practice

Mr. Bui Thanh Trung, Chairman of Sun Group, shared that the corporation’s upcoming projects in Lam Dong will focus on upgrading tourism destinations and developing modern urban areas. He emphasized the importance of clearly defining investment priorities aligned with the province’s key economic strengths. “Lam Dong should accelerate infrastructure development, especially inter-regional transportation, which serves as the economic lifeline connecting growth drivers. We also expect the local authorities to conduct comprehensive administrative reforms, ensuring a transparent, efficient, and time-optimized process to welcome investors,” he said.

Similarly, Mr. Ngo Minh Hai, Chairman of TH Group, acknowledged Lam Dong’s strong support for enterprises, highlighting remarkable improvements in the two-tier local government system, with merged departments working closer to citizens and businesses. However, he noted that some newly formed departments are still stabilizing their operations, causing delays in project approvals. “Some projects fully comply with the law and have completed all required steps but are still pending due to administrative transition. Time is a critical resource for businesses — delays can be costly. The province’s message is clear; now it needs to be followed by swift action and continuity in legal processes to help investors seize opportunities,” he stated.

A Call for Action-Oriented Leadership

According to Mr. Dau Anh Tuan, Deputy Secretary General and Head of the Legal Department at the Vietnam Chamber of Commerce and Industry (VCCI), Lam Dong possesses all three favorable elements — timing, geography, and harmony — to attract investment. He praised the province’s proactive leadership and consistent messaging: “When businesses need, the government is there; when businesses struggle, the government stands with them.” However, he stressed that to make this message real, local authorities must act quickly and adapt to the fast-paced decision-making environment of investors. “A location’s investment appeal depends on how swiftly and efficiently its government can process administrative procedures,” he said.

Leadership Measured by Investor Confidence

Lam Dong currently has more than 33,000 registered enterprises with total capital exceeding VND 350 trillion. For 2025 and the 2026–2030 period, the province has announced 72 investment projects calling for capital, focusing on key sectors such as transport infrastructure, industrial parks, clean energy, urban development, housing, high-tech agriculture, tourism, education, healthcare, trade, and environmental protection — all promising strong spillover effects for local development.

Mr. Ho Van Muoi, Deputy Secretary of the Provincial Party Committee and Chairman of the Lam Dong People’s Committee, affirmed that the province values the companionship of investors and recognizes the challenges ahead. “We will continue to listen, support, and work alongside businesses to ensure projects are implemented effectively and in accordance with the law, balancing the interests of the State, investors, and the people,” he said.

He added that resolving business obstacles requires time and persistence. “Some issues can be solved immediately; others require step-by-step efforts. Lam Dong remains committed to tackling challenges in order of priority — easy first, difficult later — and walking with enterprises on the path of shared growth.”

A Vision from the Central Government

At the 2025 Lam Dong Investment Promotion Conference on October 12, Politburo Member and Standing Deputy Prime Minister Nguyen Hoa Binh emphasized the need for Lam Dong to innovate its approach in promoting investment. “The province must focus on infrastructure development — especially transportation and digital infrastructure — to strengthen inter-regional connectivity and attract investment. Resources should be concentrated on key sectors to avoid fragmentation,” he said.

He further noted: “Enterprises should thoroughly assess local potential and the business environment to make informed investment decisions. Ultimately, the capability of Lam Dong’s leadership will be measured by the number of investors choosing this province as their destination.”