Lam Dong expands domestic and international tourism promotion cooperation

During the meeting with the Vietnam National Authority of Tourism, Nghiem Dinh Hieu, Director of the Lam Dong Investment, Trade and Tourism Promotion Center, proposed that the authority support the organization of a Tourism Promotion Conference and Air Route Development Forum for Lam Dong in Hanoi. The event is expected to take place in August 2026, coinciding with the reopening of Lien Khuong International Airport.

Lam Dong also requested assistance in joining overseas tourism promotion programs, expanding destination marketing through the authority's digital platforms and official communication channels, and accelerating digital transformation in the tourism sector.

The province further proposed hosting Vietnam Travel Day in Lam Dong while seeking support for familiarization trips, product surveys and stronger tourism linkages and cooperation.

During the discussion, representatives of departments under the Vietnam National Authority of Tourism shared recommendations to improve the effectiveness of tourism promotion activities. Regarding the planned tourism promotion conference linked to the reopening of Lien Khuong International Airport, participants emphasized the importance of launching aviation stimulus programs, developing promotional travel packages for airlines, tourism businesses and visitors, strengthening business connections between Lam Dong and Hanoi, and introducing new tourism products and destinations.

Addressing the meeting, Ha Van Sieu, Deputy Chairman of the Vietnam National Authority of Tourism, encouraged Lam Dong to continue investing in tourism as a key driver of a new growth model. He stressed the importance of applying science and technology to develop high-quality tourism products while creating immersive visitor experiences that encourage longer stays and generate greater economic value.

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"The Vietnam National Authority of Tourism will continue accompanying Lam Dong in tourism promotion activities in both domestic and international markets."

Ha Van Sieu, Deputy Chairman of the Vietnam National Authority of Tourism

During a separate meeting with the Vietnam Tourism Association, the Lam Dong Investment, Trade and Tourism Promotion Center proposed jointly hosting the Vietnam International Travel Mart (VITM) in Lam Dong in 2027 or in subsequent years, depending on overall conditions.

The province also requested support to participate in international tourism promotion programs organized by the association while establishing long-term cooperation in destination branding, tourism promotion, digital transformation and tourism product development.

In preparation for the Tourism Promotion Conference and Air Route Development Forum for Lam Dong in Hanoi, the center also asked the Vietnam Tourism Association to invite tourism and travel businesses from Hanoi and the northern provinces of Thanh Hoa, Quang Ninh, Ninh Binh, Hai Phong and Phu Tho, to attend the event.

The province further proposed inviting travel companies from Hanoi and northern Vietnam to join a famtrip with KOLs, TikTok creators and travel bloggers to conduct tourism product surveys and build business connections in Lam Dong following the reopening of Lien Khuong International Airport. The program is tentatively scheduled for August 19–22.

In response, the Vietnam Tourism Association expressed its broad agreement with Lam Dong's proposals and reaffirmed its commitment to supporting the province's tourism promotion activities in both domestic and international markets.

The association also agreed to cooperate in organizing national and international tourism events in Lam Dong, advancing digital transformation initiatives in the tourism sector, and supporting upcoming tourism promotion activities led by the Lam Dong Investment, Trade and Tourism Promotion Center.