Lam Dong promotes tourism at ITE HCMC 2026
Lam Dong Province is showcasing its tourism potential, new products and investment opportunities at ITE HCMC 2026, seeking to expand international partnerships and strengthen its position in the global tourism market.
The 20th Ho Chi Minh City International Travel Expo (ITE HCMC 2026) opened on August 27 at the Saigon Exhibition and Convention Center (SECC), under the theme “Vibrant Connections – Global Destinations.”
The event was attended by Deputy Prime Minister Pham Thi Thanh Tra, representatives of the Ho Chi Minh City People's Committee, the Ministry of Culture, Sports and Tourism, the Vietnam Tourism Association and other agencies.
Representing Lam Dong Province were Nghiem Dinh Hieu, Director of the Lam Dong Investment, Trade and Tourism Promotion Center, and representatives of local tourism businesses.
ITE HCMC 2026 brings together more than 500 exhibitors and tourism brands, along with 260 international buyers from more than 35 countries and territories. The event is expected to generate more than 20,000 B2B business appointments.
The expo also serves as a major networking platform connecting 34 provinces and centrally governed cities with businesses and corporations operating in travel, accommodation, aviation, transportation and tourism technology.
Lam Dong showcases tourism potential and new products
Lam Dong's tourism booth covers 54 square meters and features an open three-sided design, highlighting the province's tourism and trade potential.
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At the expo, Lam Dong's tourism sector is introducing investment incentives, a list of projects calling for investment, as well as new tourism products developed by the province and local businesses through guidebooks, photo books, leaflets, brochures, videos and other visual materials.
In particular, tourism activities, products and the program of the 11th Da Lat Flower Festival 2026 are being introduced to domestic and international visitors, businesses and partners.
Expanding international tourism partnerships
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The shared booth brings together 20 Lam Dong tourism businesses, giving them opportunities to meet travel companies, international buyers and visitors to promote and sell products, seek partners, connect tours and routes, sign cooperation agreements and expand their markets.
Businesses are also introducing their 2026 tourism stimulus and promotional programs, together with new and distinctive products and services. They are participating in B2B and B2C business networking programs, thematic seminars, forums and trade promotion activities.
Through the expo, Lam Dong tourism businesses can gain insights into market trends, improve competitiveness and develop products and services that better meet the increasingly diverse demands of international visitors.
The event also provides opportunities to strengthen connections between tourism routes and tours, promote cooperation between Lam Dong tourism businesses and domestic and international travel partners and buyers, and enhance the province's tourism brand and position in regional and global markets.
The booth attracted a large number of domestic and international delegates and visitors seeking information about Lam Dong's tourism products, tours and travel routes.
The 20th Ho Chi Minh City International Travel Expo 2026 runs through August 30, featuring tourism, cultural and culinary experiences, OCOP products, tourism stimulus programs and artistic exchanges.
ITE HCMC 2026 is expected to create greater business opportunities for tourism enterprises while strengthening connections among destinations, businesses and travelers, contributing to the sustainable development of tourism and enhancing its competitiveness in international markets.