Lam Dong ready for Mui Ne National Tourism Zone master plan Unveiling
On March 26, Vice Chairman of the Lam Dong Provincial People’s Committee Nguyen Minh chaired a final review meeting on preparations for the official announcement of the Mui Ne National Tourism Zone master plan through 2040, with a vision to 2050.
At the meeting, Vo Thanh Huy, Deputy Director of the Department of Culture, Sports and Tourism, confirmed that major preparations—including venue selection, the guest list and funding—were nearing completion. The organizing committee was fine-tuning the program script and logistics, while security and technical plans were already in place.
The conference is set for April 18, 2026, in Mui Ne Ward, with approximately 200 delegates expected to attend. The total budget is projected at nearly VND 1 billion, to be mobilized from non-budget sources. Additionally, a series of side events will be held to showcase Mui Ne and further enhance the province’s tourism image.
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Under the approved master plan, the development space will be organized into three functional sub-zones, each associated with a key tourism center.
Sub-zone 1 (Phu Thuy – Mui Ne) covers 6,653 hectares and is oriented as a national-level hub for commercial services, finance, healthcare, resort tourism, entertainment and marine sports. Key tourism products include wellness tourism, resort stays, and experiences at attractions such as Suoi Tien and Doi Cat Bay, along with local cuisine and eco-tourism.
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Sub-zone 2 (Hoa Thang) spans 7,130 hectares and is aimed at preserving and promoting the landscape of Bau Trang and its surrounding sand dunes, while developing a new tourism urban area featuring high-end, multi-functional complexes. Key tourism offerings include national-level marine sports, theme parks, high-tech entertainment zones, and motor racing facilities.
Sub-zone 3 (Phan Ri Cua coastal area) covers 977 hectares and is planned as a coastal resort urban area, serving as a new development zone for the locality, with a focus on long-stay tourism and wellness tourism.
Speaking at the meeting, Vice Chairman Nguyen Minh emphasized the importance of the event, noting that Vietnam currently has only nine national tourism zones, with Mui Ne positioned as a key highlight. The announcement conference is therefore significant for shaping the province’s long-term tourism strategy.
He requested the Department of Culture, Sports and Tourism to closely coordinate with relevant agencies to ensure thorough preparation and smooth execution, with no room for errors.
The event is also seen as an opportunity to attract investment, strengthen tourism promotion and advance the vision of developing Mui Ne into a leading tourism hub in the Asia–Pacific region.
Vice Chairman Nguyen Minh also called on media agencies to intensify communication efforts. Lam Dong Newspaper and Radio-Television was tasked with producing in-depth coverage in line with the province’s tourism strategy and its 2026 summer tourism event series.