Lam Dong’s OCOP Products Gear Up for the Lunar New Year Season
As the Lunar New Year atmosphere spreads from cities to rural areas, agricultural processing facilities across Lam Dong are entering their peak production period. From macadamia and coffee to artichoke tea and freeze-dried vegetables, hundreds of OCOP producers are accelerating output to meet holiday demand.
At Anh Duc Macadamia Cooperative in Tuy Duc, production is in full swing. More than 30 tons of dried macadamia nuts have been collected and prepared for sorting, drying, cracking, vacuum sealing, and packaging. With roughly 50 hectares of raw-material areas and modern processing equipment, the cooperative offers premium macadamia lines that meet the OCOP 3-star standard.
According to Director Vu Van Giang, Tet is the most important sales window of the year. With strong product quality and attractive packaging, sales during this period can account for half of the annual total. The cooperative therefore secured raw materials early and is concentrating resources on the holiday market.
At Vuon Nha General Agricultural Services Cooperative in Xuan Truong - Da Lat Ward, freeze-drying facilities are operating at full capacity. The cooperative manages dozens of hectares of vegetables and fruits in Da Lat and surrounding areas, supplying clean-food stores, restaurant chains, and large holiday orders.
Each day, the cooperative delivers around five tons of fresh produce, along with dozens of freeze-dried product codes. With seven OCOP 3-star items, it competes effectively in the Tet gift segment. Director Luong Thi Yen Van noted that Tet consumption rises roughly tenfold. To keep pace, 55 workers have been mobilized for preprocessing, packaging, and equipment operations, while bespoke Tet gift baskets are designed from the cooperative’s own product lines, primarily for bulk corporate orders.
According to Lam Dong’s agriculture authorities, the province currently has more than 910 OCOP products across food, beverages, and herbal categories. Many of these record their highest revenues during the Lunar New Year, especially in the corporate gift and basket segment.
In recent years, OCOP producers have increasingly partnered to create Tet gift baskets branded by locality. Each basket typically combines coffee, tea, nutritious nuts, and candied fruits — all certified under OCOP and traceable by origin. This approach expands market access, strengthens linkages among small producers, and gradually builds agricultural value chains.
Market trends show that agricultural goods are moving beyond fresh sales toward deeper processing, branding, and packaged gift offerings. Lunar New Year has therefore become a true stress test for OCOP enterprises: those investing in quality, credibility, and professional operations are best positioned to grow.
Lam Dong now counts more than 910 certified OCOP products from 522 participating entities. Key commodities such as vegetables, flowers, coffee, durian, dragon fruit, rice, and avocado are establishing brand recognition in major production zones. OCOP products are steadily reinforcing the province’s agricultural identity in both domestic and international markets.