Lam Dong seeks solutions for tourism development through 2030, with a vision to 2040

On August 25, the Lam Dong Provincial People's Committee held a forum to consult on solutions for tourism development in Lam Dong for the 2026-2030 period, with a vision to 2040.

Under the theme "Lam Dong Tourism - Green, Connected, Sustainable and Internationally Integrated Development," the forum attracted more than 100 experts, scientists, investors and businesses from inside and outside the province.

Representing central agencies and organizations at the forum were Le Minh Hoan, former member of the Party Central Committee and former Vice Chairman of the National Assembly of the Socialist Republic of Vietnam; Phan Linh Chi, Deputy Director of the Vietnam National Authority of Tourism; and Nguyen Hong Hai, Vice Chairman of the Vietnam Tourism Association.

Representing Lam Dong were Ho Van Muoi, member of the Party Central Committee, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee; Dinh Van Tuan, member of the Provincial Party Committee and Vice Chairman of the Provincial People's Committee; and representatives of provincial departments, agencies and localities.

At the forum, Vice Chairman of the Lam Dong Provincial People's Committee Dinh Van Tuan introduced the province's tourism potential and advantages. Following the merger, Lam Dong now has a larger development space with diverse resources.

The province's tourism sector possesses particular advantages that few other localities can match, including the connection between coastal and highland areas, together with diverse natural, cultural and tourism resources.

In this context, tourism needs to be developed through stronger regional connections to ensure sustainable growth. Lam Dong aims not merely to increase visitor numbers but also to improve the quality of tourism products and services. The province will seek to balance economic development with the conservation of natural resources, the environment and cultural values while ensuring benefits for local communities.

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The forum provides a basis for Lam Dong to study and develop policies, programs, projects and mechanisms for tourism development in the new period. It also serves as a foundation for concretizing tourism development orientations under the Lam Dong Provincial Master Plan for the 2021-2030 period, with a vision to 2050.

Dinh Van Tuan, member of the Lam Dong Provincial Party Committee and Vice Chairman of the Provincial People's Committee

Vice Chairman of the Lam Dong Provincial People's Committee Dinh Van Tuan emphasized that tourism development is a cross-sectoral task requiring the participation of the entire political system, the business community and local residents. The State should play an enabling role, businesses should directly invest in and develop products, while local people should be active participants and beneficiaries.

Lam Dong tourism aims to become a “green symphony”

At the forum, former National Assembly Vice Chairman Le Minh Hoan described Lam Dong tourism as a "green symphony."

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Each land is a tone. Each community is a melody. Each product, landscape and cultural story is a musical note. All of them can create real value only when they are connected and resonate with one another.

Le Minh Hoan, former member of the Party Central Committee and former Vice Chairman of the National Assembly of the Socialist Republic of Vietnam

Le Minh Hoan emphasized that the "green symphony" of Lam Dong tourism means preserving natural resources, respecting local cultures, using land and water efficiently and reducing environmental impacts, while ensuring local people benefit and young people see opportunities to return to their communities.

At the forum, experts, scientists and investors took part in an open discussion focusing on institutional reform and investment policy solutions.

Other issues discussed included destination branding, tourism promotion, regional connectivity, digital transformation and smart tourism development.

Experts and businesses said Lam Dong needs to develop a more integrated tourism model and overcome the situation in which its considerable potential remains fragmented across separate tourism products. Product development should respect nature, emphasize authenticity and create distinctive experiences.

The province could also create favorable conditions for KOLs and social media influencers to join promotional activities for local tourism products, thereby expanding their reach and attracting visitors through digital platforms.

Stronger connectivity to drive tourism growth

Speaking at the forum, Chairman of the Lam Dong Provincial People's Committee Ho Van Muoi said the presentations and discussions clearly demonstrated that Lam Dong is entering a new, larger and more diverse development space, accompanied by unprecedented potential, advantages and opportunities.

Lam Dong is making strong efforts to implement its development objectives, including a target of double-digit GRDP growth. The province will rely on three key pillars: industry, high-tech agriculture and tourism.

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Alongside its industrial and agricultural potential, Lam Dong's tourism sector possesses advantages that rank among the strongest in the country. The province has confidently chosen its development path rather than continuing to question whether it has sufficient potential for development.

Ho Van Muoi, member of the Party Central Committee, Deputy Secretary of the Provincial Party Committee and Chairman of the Lam Dong Provincial People's Committee

Chairman Ho Van Muoi emphasized that Lam Dong has diverse climates, landscapes, geological features, cultures and ecosystems, ranging from the cool climate of the central and eastern areas to the warmer western region, and from highland and coastal areas to the UNESCO Global Geopark in Dak Nong, Ta Dung Lake and a rich system of natural resources.

With these advantages, proper development could create a distinctive identity for Lam Dong. To attract investors to tourism projects, the province is focusing on upgrading and developing its transportation infrastructure. Airports, expressways and regional connectivity routes are currently being upgraded and expanded.

Once completed and put into operation, the transportation system is expected to gradually shorten travel distances, strengthen Lam Dong's connections with major economic centers and create new momentum for tourism growth.

The province is also attracting major corporations to develop medical tourism, resort tourism and wellness tourism.

Lam Dong is paying greater attention to sports and event tourism by hosting major domestic and international competitions, thereby gradually strengthening the province's capacity and destination brand.

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Lam Dong is committed to listening to and accompanying businesses and investors. The province will promptly address difficulties and obstacles and create an open and transparent investment environment so that businesses can develop with confidence. Lam Dong also hopes that domestic and international businesses and investors will join the local government in building a bright, green, clean and beautiful tourism environment.

Ho Van Muoi, member of the Party Central Committee, Deputy Secretary of the Provincial Party Committee and Chairman of the Lam Dong Provincial People's Committee

Chairman Ho Van Muoi expressed his confidence that the province's new development space, combined with its distinctive potential and advantages, determination to innovate, spirit of cooperation and ambition for development, will enable Lam Dong tourism to become a true "green symphony."

Tourism is expected to continue growing, generating broader spillover effects and making an increasingly significant contribution to the province's economic growth.

Within the framework of the forum, experts, scientists and investors also visited the exhibition area showcasing Lam Dong tourism products, OCOP products and other distinctive local specialties.