Lam Dong Strives to Welcome Around 40 Million Tourists by 2030
The People's Committee of Lam Dong Province has just issued a plan to implement Action Program No. 49 of the Provincial Party Standing Committee on implementing the Politburo's Resolution No. 26 on developing Vietnam's tourism into a spearhead economic sector in the new era.
According to the plan, by 2030, Lam Dong aims to rank among the leading localities nationwide in terms of tourism scale and growth rate, with tourism directly contributing approximately 12% of the province's GRDP and an average annual growth rate in tourist arrivals of 13–14%. The total number of visitors is expected to reach around 40 million, including approximately 36.6 million domestic tourists and at least 3.4 million international tourists.
The province aims to develop about 75,000 tourist accommodation rooms, with rooms in 3- to 5-star establishments accounting for roughly 25%; establish 8–10 provincial-level tourist zones and create direct jobs for about 47,000 workers in the tourism industry; and ensure that at least 80% of key tourist zones and attractions apply green tourism standards.
To achieve these goals, Lam Dong focuses on leveraging its distinctive advantages through the “Sea - Plateau - Ecology - Geopark” tourism corridor, forming competitive clusters, corridors, and distinctive tourism product chains.
Among them, priority is given to developing cultural tourism, high-end resort tourism, sports tourism, shopping tourism, culinary tourism, medical and healthcare tourism, and community-based tourism associated with ecology, agriculture, craft villages, and indigenous culture.
The province focuses on mobilizing resources to invest in transport infrastructure and infrastructure at tourist zones and attractions and to address obstacles related to mechanisms, policies, investment procedures, human resources, and development linkages.
Tourism promotion and marketing will be modernized to enhance professionalism and diversify markets, while promoting the application of digital technology, artificial intelligence, big data, and smart tourism platforms in management, promotion, and tourist services.
The province plans to select and develop pilot tourism models aimed at achieving net-zero emissions in Mui Ne, Da Lat, and Ta Dung; at the same time, it will promote green tourism, conserve resources, reduce plastic waste, and protect landscapes and ecosystems at destinations.
Looking ahead to 2045, Lam Dong aims to become one of the leading high-quality tourism destinations in Southeast Asia and the Asia-Pacific region, pioneering circular tourism development, adapting to climate change, and linking tourism growth with resource conservation and community benefits.
The Provincial People's Committee has assigned the Department of Culture, Sports and Tourism to take the lead in monitoring, overseeing, inspecting, and consolidating reports on the implementation of the plan. Departments, agencies, and local authorities are required to proactively carry out their assigned tasks, clearly specifying timelines, deliverables, and resources for implementation. This is intended to foster coordinated efforts across the political system, business community, and local population, gradually making tourism a key driver of the province's socio-economic development.