Lam Dong trains tourism sector in digital skills and AI applications

The programme attracted nearly 200 participants attending in person and online, including officials and civil servants responsible for culture and tourism in communes, wards and special administrative zones, as well as representatives of tourism service businesses across the province.

In her opening remarks, Nguyen Lan Ngoc emphasized the need to strengthen the tourism sector’s capacity to apply digital technologies and AI. She also commended UEF, the Ho Chi Minh City Advertising Association and other relevant organizations for their cooperation in the programme.

The programme is being implemented under Plan No. 178/KH-SVHTTDL, dated September 15, 2026, issued by the Department of Culture, Sports and Tourism to advance tourism digital transformation in Lam Dong in 2026.

During October, participants will attend six thematic modules covering digital skills and management in digital environments; AI applications in tourism; digital communications and the promotion of destinations and events; tourism data; customer relationship management and online reputation; and digital business and tourism product development.

According to Dr Phan Bao Giang, Vice Rector of UEF, the programme emphasizes practical training and the application of knowledge to real-world situations. Participants receive guidance on using digital tools for administration and information sharing, as well as applying AI to content creation, translation, customer service and itinerary recommendations. They also learn to develop communications plans, produce short videos, analyse data and manage online reputations.

In addition to technology skills, the programme provides guidance on information verification, data security, copyright and the ethical use of AI. These efforts are expected to strengthen the digital capabilities of tourism managers and businesses, helping them meet the demands of destination promotion in an increasingly digital environment.