Positioning Lam Dong’s Image Through the 2026–2030 Communication and Promotion Project.

On March 17, the Provincial Party Committee’s Commission for Propaganda and Mass Mobilization met with departments and agencies to advance the “Lam Dong Communication and Promotion Project for 2026–2030,” aimed at elevating the province’s visibility in a new development phase.

The initiative aligns with the national strategy approved by the Government on January 27, 2026, which aims to enhance Vietnam’s image abroad through proactive, consistent, and effective communication, with a long-term vision to 2045.

Within this framework, localities will formulate specific communication strategies for each phase, adjusted to their local circumstances. In Lam Dong, the initiative is expected to help the region present itself as dynamic and culturally vibrant, supporting socio-economic growth and international integration.

The strategy focuses on strengthening awareness across government, businesses, and citizens, framing communication and promotion as a long-term, shared responsibility.

The content-related solutions aim to build a cohesive and contemporary brand identity for Lam Dong, clearly reflecting the province’s distinctive characteristics and development vision. The initiative will focus on communication themes that highlight strengths such as high-tech agriculture, the environmentally responsible bauxite sector, and cultural tourism, thereby strengthening Lam Dong’s image.

The initiative shows that clear policy communication is key to presenting a vibrant, transparent government; encouraging culture and tourism; strengthening communication to promote investment and trade; and expanding external outreach to improve the province’s international reputation.

Regarding implementation, the draft initiative proposes creating a digital communication platform that leverages social media, artificial intelligence, and big data to enhance public engagement. It also stresses the importance of hosting large cultural, tourism, and investment promotion events to increase the province’s visibility.

The initiative also emphasizes the significance of utilizing essential media agencies alongside influencer networks and community engagement in its communication and promotional activities.

During the meeting, editorial board members offered several suggestions to enhance the project, aiming to ensure it aligns with provincial planning and development strategies, clearly outlines priorities and execution plans, and improves coordination among departments and sectors for information sharing.

Based on the feedback, the lead agency will finalize the draft with the relevant units and submit it to the appropriate authorities for review in the near future.

Once the first draft is completed, a consultation workshop will be held to gather additional feedback from departments, sectors, localities, and experts in communication and promotion. This will provide an important basis for refining the project further, ensuring that it is scientifically grounded, practical, and feasible before approval.