Lam Dong and Khanh Hoa Strengthen Cooperation in Investment, Trade and Tourism

On the afternoon of June 3, in Xuan Huong- Da Lat Ward, Lam Dong and Khanh Hoa provinces held a conference on investment, trade and tourism promotion and cooperation.

Organized by the Lam Dong Center for Investment, Trade and Tourism Promotion, the program brought together representatives from government departments, business associations, and enterprises operating in investment, trade, and tourism from both provinces.

A key highlight of the event was the signing of a Memorandum of Understanding (MoU) between the investment, trade and tourism promotion centers of Lam Dong and Khanh Hoa, along with several cooperation agreements between businesses from the two localities.

The agreements are expected to strengthen market connectivity, facilitate resource sharing, and maximize the unique strengths and competitive advantages of each province within a broader regional development strategy.

Expanding Investment and Trade Connectivity

Under the cooperation framework, the two provinces will coordinate investment promotion activities, enhance the business environment, share information on investment incentives, and introduce priority investment projects.

The strengthened partnership is expected to help both provinces attract more domestic and international investors while improving competitiveness and investment efficiency.

In the field of trade, both sides agreed to promote OCOP products, high-tech agricultural products, and other signature local goods. Businesses will also receive support to participate in trade fairs, exhibitions, and business networking activities to expand market access.

Lam Dong is known for its strengths in high-tech agriculture and resort tourism, while Khanh Hoa serves as a major marine economy, service, and logistics hub in South Central Vietnam.

The partnership is expected to create effective inter-regional value chains, facilitate the movement of goods, and expand modern distribution networks.

Tourism cooperation was identified as one of the most strategic aspects of the partnership.

During the temporary closure of Lien Khuong International Airport for upgrades, routing visitors from Cam Ranh International Airport to Da Lat by road is considered an important solution to maintain Lam Dong’s tourism growth momentum.

The two provinces agreed to jointly promote regional tourism routes via road, rail, and air transportation.

Travel companies are encouraged to develop “sea-to-forest” tourism products, allowing visitors to experience both Khanh Hoa’s coastal attractions and Da Lat’s highland landscapes within a single itinerary.

The event attracted many representatives from government agencies, business associations, and enterprises engaged in investment, trade, and tourism.

Beyond information sharing and networking opportunities, the program demonstrated the determination of both provinces to build a comprehensive development partnership linking the South Central Coast with the Central Highlands.

Building a Strong Regional Tourism Brand

The combination of Khanh Hoa’s island and coastal tourism with Lam Dong’s eco-tourism, agricultural tourism, and resort tourism is regarded as a highly promising model that aligns with the growing demand for diverse travel experiences.

The initiative is expected not only to attract more domestic visitors but also to enhance the competitiveness of the Central Vietnam–Central Highlands tourism region in international markets.

As regional cooperation becomes increasingly important for sustainable economic development, the partnership between Lam Dong and Khanh Hoa is expected to create new opportunities for investment attraction and trade expansion.

Both provinces also aim to develop distinctive inter-regional tourism products that will strengthen their positions on Vietnam’s tourism and economic map.

Le Phuoc