Purple Crape Myrtles at the Ancient Tower's Base Mesmerize Visitors
In early July, the slope leading to the historic Po Sah Inu tower complex (Phu Thuy Ward, Lam Dong) turns into a romantic purple paradise as the crape myrtles come into full bloom. The vibrant blossoms blanket the hillside, creating a breathtaking scene that brings every passerby to a halt

A Sea of Purple Beneath the Ancient Towers
The seasonal bloom has turned the hillside into an ideal setting for unforgettable photographs. Admiring the stunning expanse of purple flowers, local resident Nguyen Thi Phuong remarked: "The view here is truly amazing. It feels like being surrounded by a valley of blossoms. The ambiance is so enchanting, and this blooming season has made our local tourist route even more appealing."
The magnificent bloom extends beyond the Lau Ong Hoang hillside. Along Nguyen Thong Street and Thu Khoa Huan Street, numerous queen's crape myrtle trees at the base of the hill are in full bloom. The breathtaking contrast between the azure sea and white sand on one side, paired with rows of elegant purple flowers on the other, has created an irresistible draw for visitors.

Even residents who have lived here for many years, amid their hectic schedules, find it impossible not to pause and take in the beauty around them. Nguyen Thi No, a resident from Phu Thuy Ward, remarked, "Having spent my entire life in Phan Thiet, I unexpectedly came across the vibrant crape myrtles today. The sight is absolutely stunning."
Better Infrastructure Elevates Tourism
Beyond the captivating blooms, this seaside area continues to draw tourists with its famous landmarks, such as Ong Dia Rock Beach and the increasingly vibrant coastal road linking Tien Thanh and Ke Ga. Ongoing investments in infrastructure and rapid tourism development are turning the region into a more sought-after destination for both domestic and international visitors.
Having previously been involved in the tourism sector in Mui Ne, Hoang Thi Nga remarked: "The section of Nguyen Thong Street leading to Lau Ong Hoang is adorned with lovely crape myrtle trees that attract visitors of all ages. Ong Dia Rock Beach has also seen enhancements with vibrant decorative rock installations. Based on my experience in tourism, I know that this area attracts a significant number of tourists towards the end of the year, particularly Western and Russian visitors during the winter holiday season. With ongoing improvements to infrastructure, our tourism potential will continue to expand."

The balance between the ancient heritage site and the seasonal flower display has become a significant marketing asset. Nguyen Hoang Huy, a tour operator in the area, commented, "I’ve been to numerous destinations and have seen many flower seasons, but the purple blooms under the historic Po Sah Inu towers possess a special allure. A lot of tourists from other regions are now actively booking tours to Phan Thiet solely to capture images of the flowers. As someone involved in local tourism, I'm thrilled not just by the surge in business but also because our hometown is pulling in more visitors."

A Social Media Sensation
The season of blooming has rapidly transformed into a true social media sensation. The coastal road resonates with joy as young visitors come together to capture the breathtaking views.
Nguyen Bich Luong expressed with enthusiasm: "The flowering season in this area has exploded on social media. People everywhere are sharing their check-in photos. It has truly become a must-visit destination."

Responding to this growing interest, Tran Duc Dung, Head of the Management Board of the Po Sah Inu Towers, stated: "Lately, the crape myrtle hillside surrounding the Po Sah Inu site has drawn numerous visitors who come to admire the flowers and take photos. The extensive sharing of these pictures on social media has had a very positive impact in promoting the location. We are confident that this heightened visibility will inspire even more visitors to witness the blooming season and delve into the historical significance of the ancient Po Sah Inu Towers."
The arrival of the vibrant purple blossoms has become a new highlight that beautifully complements the timeless heritage of the ancient towers. This harmonious blend not only offers a refreshing landscape beneath the coastal sunshine but also encourages greater public appreciation for preserving and promoting the area's cultural and historical heritage. Although the flowering season will eventually end, the impression of a romantic, welcoming, and culturally rich destination will remain with visitors long after they leave.