Lam Dong connects signature products to boost domestic consumption
Lam Dong has launched a program showcasing local signature products and promoting trade links as part of a campaign to stimulate domestic consumption.
The program, organized by the Lam Dong Department of Industry and Trade, opened on August 21 at GO! Da Lat Shopping Center.
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Promoting local products and stimulating consumption
The event was organized to implement the Government's Resolution No. 88/NQ-CP dated April 5, 2026, and the Lam Dong Provincial People's Committee's Plan No. 11,100/KH-UBND dated July 10, 2026.
The initiatives focus on developing the domestic market, stimulating consumer demand and promoting the campaign encouraging Vietnamese consumers to prioritize Vietnamese products.
According to the Department of Industry and Trade, the program is designed to help businesses, cooperatives and producers increase sales, reduce inventories and expand their distribution channels.
It also provides residents and visitors with greater access to quality products and creates additional opportunities for shopping.
The event is also part of the National Concentrated Promotion Program 2026 launched by the Ministry of Industry and Trade. Discounts on goods and services can reach up to 100 percent in accordance with applicable regulations.
40 booths showcase three key product groups
The exhibition features 40 booths showcasing three major groups of Lam Dong products.
These include outstanding rural industrial products; OCOP products, processed agricultural products and other local signature products; and high-tech agricultural products authorized to use the “Da Lat - The crystallization of the miraculous essence from good soil” brand.
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A key feature of the program is direct business-to-business networking between producers, cooperatives and OCOP product owners and major distributors.
Participants include Central Retail Vietnam Group, the Vietnam Vegetable and Fruit Import-Export Joint Stock Company and Bach Hoa Xanh.
The trade connections give producers additional opportunities to find business partners, expand their markets and gradually bring Lam Dong's signature products into modern distribution networks.
Connecting producers with major distribution networks
Nguyen Van Khanh, Deputy Director of the Lam Dong Department of Industry and Trade, said the program would not only promote high-quality and distinctive local products but also recognize the contribution of the business community to the development of industry and trade.
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Through this program, the industry and trade sector expects to further promote the production, distribution and consumption of Vietnamese goods, contributing to the target of achieving 19.76 percent growth in total retail sales of goods and service revenue in 2026, while also contributing to the province's goal of double-digit economic growth.
Nguyen Van Khanh, Deputy Director of the Lam Dong Department of Industry and Trade
The program is also expected to strengthen the connection between production and the market while encouraging businesses to improve product quality, build stronger brands and develop sustainable distribution chains.
These efforts are intended to increase the value of products that carry the distinctive identity of Lam Dong.
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The program runs from August 21 to 23, bringing together more than 40 businesses, cooperatives and production and trading establishments from across Lam Dong.
The organizers expect the event to create additional opportunities for local producers to expand their customer base, strengthen market connections and increase the presence of Lam Dong's signature products in modern retail channels.