Lam Dong youth seek ways to enhance product value and expand markets
On August 28 in Lam Dong, the Ho Chi Minh Communist Youth Union Central Committee held a seminar titled “Leveraging Local Advantages to Enhance Product Value and Expand Markets for Young Entrepreneurs.”
At the event, delegates, Youth Union members and young people discussed and explored ways to leverage local advantages for product development, brand building, market expansion and startup resource connections. They also shared experiences in applying communications, branding and digital transformation to reach customers
The programme also marked the launch of the Lam Dong Startup Club under the Vietnam Youth Federation of Lam Dong Province.
The club is expected to serve as a platform for young people to connect, share experiences and receive support for startup ideas and projects. It will also act as a bridge linking young entrepreneurs with experts, businesses and support policies, contributing to the development of a startup ecosystem driven by innovation and digital transformation.
On the occasion, the Organising Committee also awarded five scholarships to disadvantaged students at Yersin University of Da Lat.
The programme was part of the 2026 Southern Region Festival for Youth Innovative Entrepreneurship and Digital Transformation organised by the Ho Chi Minh Communist Youth Union Central Committee.
In the afternoon, the festival continued with training sessions focusing on enhancing the value of OCOP products, market development, business model building and market expansion for young entrepreneurs in the context of digital transformation.