K'ho People Tap into Da Lat’s Flower Brand Ahead of the Flower Festival

Rose Growing Brings Stable Incomes to K'ho Families

These days, Ro Ong Sy La is busy tending his rose garden, which covers more than 1 hectare in Dan Kia residential quarter, Lang Biang - Da Lat Ward. Having just completed a harvest for the Vietnamese Women's Day market on October 20, he is now caring for the plants and preparing the next crop for Vietnamese Teachers' Day on November 20.

After nearly 2 decades in flower cultivation, the K'ho farmer says growing roses has provided his family with a stable income and regular employment for family members. It has also helped improve their living standards and gradually build up capital to expand production.

Thanks to flower growing, his family has been able to develop its livelihood and build a more prosperous life in their homeland.

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Rose prices can fluctuate from one holiday season to another and from year to year. However, growing roses brings in more income than growing coffee. Besides my wife and me, all three of our children also grow roses.

Ro Ong Sy La, Dan Kia residential quarter, Lang Biang - Da Lat Ward

Young Entrepreneurs Expand into the Flower Trade

After receiving just a plot of coffee-growing land from his parents, Multy Bla Sy, also from Dan Kia residential quarter, switched to growing cut roses.

His family now cultivates 6 popular rose varieties, allowing them to harvest regularly and earn a stable monthly income.

With experience, improved cultivation techniques and careful selection of suitable varieties, his rose garden has become increasingly productive, helping the family achieve a better standard of living.

For Bla Sy, the rewards of flower growing go beyond income. The work allows him to provide better care for his family, particularly by supporting his children's education.

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Growing roses has helped stabilize my family's finances and ensure that my children can receive a proper education.

Multy Bla Sy, Dan Kia residential quarter

Ahead of the 2026 Da Lat Flower Festival, Bla Sy and other flower growers living near Lang Biang Mountain hope the event will enhance the value of locally grown roses. They also expect it to encourage more K'ho people to remain in the flower industry and build prosperous lives in their homeland.

Alongside families engaged in flower cultivation, many young K'ho people are capitalizing on the Da Lat flower brand to develop flower and foliage purchasing and supply businesses. This approach not only opens up new economic opportunities but also creates jobs for young people in their communities.

Six years ago, K’Thoai, from Ma Trang Son residential quarter in Cam Ly - Da Lat Ward, decided to leave her job at a bank and start her own business trading in fresh flowers and foliage.

Her decision stemmed not only from a desire to put her university education into practice, but also from her passion for and love of Da Lat's flowers.

According to K’Thoai, the local flower and cut-foliage trade benefits from abundant supplies, a wide variety of products, good quality and reasonable prices.

“With favorable climatic and soil conditions, Da Lat and neighboring areas can supply a wide range of flowers and foliage to meet diverse market demands. This gives traders the opportunity to source products proactively, expand their customer networks and gradually develop domestic markets,” K’Thoai said.

Like other local flower and foliage traders, K’Thoai hopes the 2026 Da Lat Flower Festival will create more opportunities to establish business connections, find partners and expand markets.

These opportunities, she believes, can create additional livelihoods and boost incomes for local residents, particularly ethnic minority communities whose lives are closely tied to flower cultivation and trade.

Duong Phong