Bringing Visitors Closer to Da Lat’s Flower Growers
Beyond admiring spectacular floral displays in the city center, the 11th Da Lat Flower Festival will offer visitors opportunities to explore farms and flower gardens, learn about flower cultivation and meet the people behind the flowers. Through these experiences, flowers tell stories about their growers, the land and the journey behind Da Lat’s reputation as a flower-growing center.
Flower Farms Prepare to Welcome Visitors
These days, at Doly Farm, Do Manh Trung, a resident of Xuan Truong - Da Lat Ward, is busy improving the grounds, tending to ornamental plants and decorative foliage, and preparing additional products to welcome visitors during the Flower Festival. Beyond enhancing the landscape, he is also focusing on improving product quality and creating a clean, attractive and visitor-friendly environment where people can learn and enjoy hands-on experiences.
Having spent many years growing and trading flowers and ornamental foliage, Trung believes the Flower Festival was once a highly effective promotional channel, particularly during its early editions. At the time, the festival generated widespread attention and helped raise the profile of Da Lat flowers nationwide. However, with the growth of e-commerce and online promotional channels, the ways in which growers reach customers have also changed.
Trung noted that some customers and flower growers had conducted business with one another for years without ever meeting in person or even knowing exactly where each other's products were grown. Organizing tours of farms and flower gardens therefore offers an opportunity to build more direct connections.
Visitors will not only see finished products but also learn about cultivation and production processes and meet the people who create them.
“Today's visitors want more than just to admire flowers; they also want to learn and have hands-on experiences. This is a new and practical approach. I hope the program will also give our business partners an opportunity to visit the farms, see the actual production facilities and learn about product quality. This will create more opportunities for flower growers,” Trung said.
According to Trung, in previous editions of the Flower Festival, growers mainly participated by displaying products and setting up booths in the city center. This year, alongside familiar activities, bringing visitors directly to production sites will offer a different approach.
At Doly Farm, he plans to showcase ornamental foliage and plants, while preparing small gifts for visitors to take home as souvenirs. He also hopes the program will help more people discover the farm, learn about its products and better understand the work involved in flower cultivation.
The “Da Lat – A World of Flower Colors” experiential tourism tour is expected to involve around six to 10 farms, flower gardens and production facilities. The program is scheduled to run for three weeks, from December 10, 2026, to January 3, 2027.
Discovering Da Lat Through Its Many Colors of Flowers
According to Lai The Hung, Vice Chairman of the Da Lat Flower Association, the “Da Lat – A World of Flower Colors” experiential tourism tour is expected to involve around six to 10 farms, flower gardens and production facilities. Participating businesses are currently making the necessary preparations, from selecting products and improving visitor areas to preparing souvenir gifts.
The program is scheduled to run for three weeks, from December 10, 2026, to January 3, 2027, targeting visitors to Da Lat as well as invited diplomatic delegations.
Participating destinations will showcase a wide range of signature products from Lam Dong's flower industry, including export chrysanthemums, roses, lilies, orchids, potted flowers and decorative foliage, along with ornamental vegetable and fruit displays.
To promote the program, the Da Lat Flower Association and participating businesses are preparing introductory brochures, registration information and maps of visitor destinations. A promotional video is also being produced, with the tour to be advertised across TikTok, Facebook, YouTube and the association's website.
According to a representative of the Da Lat Flower Association, the Flower Festival is first and foremost an occasion to honor flower growers and flower lovers. The latter include not only those directly involved in flower production and trading but also tourists and customers who come to Da Lat to admire flower displays at farms, fields and production facilities, as well as wildflowers and naturally occurring blooms across the region.
Visitors exploring flower farms help promote Da Lat's image while creating additional opportunities for economic development throughout the flower industry's value chain. Every product brought to market reflects the efforts of growers, from tending plants and selecting varieties to continuously improving flower quality.