Lam Dong steps up preparations to ensure progress of DaLat Flower Festival

On the morning of November 10, Dinh Van Tuan chaired a meeting to review the work of the Organizing Committee, the Reception and Logistics Committee, and the Communications and Promotion Committee for the 11th Da Lat Flower Festival 2026.

According to reports presented at the meeting, the committees have proactively developed implementation plans and assigned responsibilities, with preparations generally progressing in line with the established schedule and requirements.

Reception and logistics preparations underway

Members of the Reception and Logistics Committee have been carrying out their assigned tasks, focusing on compiling and updating lists of invited delegations and guests attending the festival and its main events. Arrangements for guest reception, accommodation, meals and transportation are also being carefully prepared.

Relevant agencies have begun improving urban landscapes and public facilities, while maintaining flower gardens and ornamental plants at their office premises. Plans to recruit and arrange volunteers to support festival activities are also being put in place.

“We have updated the list of hotels rated three stars and above, established links with tourism businesses, and encouraged accommodation providers and restaurants to improve service quality. Measures to ensure food safety and arrange medical personnel at venues serving invited guests are also being prepared,” said Nguyen Thi Bich Ngoc, Deputy Director of the Department of Culture, Sports and Tourism.

Communications and promotion efforts expanded

Regarding communications and promotion, local authorities and agencies have proactively organised activities linked to specific events supporting the festival. The committee is also working to mobilise greater participation from the community, businesses and residents.

Khuc Thi Thoi, Deputy Director of the Department of Culture, Sports and Tourism and Deputy Head of the Communications and Promotion Committee, said the content developed for the 11th Da Lat Flower Festival 2026 covers a wide range of themes.

“Promotion is not limited to introducing the festival itself. It also focuses on improving the landscape, protecting the environment, promoting cultural values and showcasing the image of the locality,” she said.

At the meeting, committee members proposed further measures to strengthen the promotion of the festival. Several emphasised the need to expand media coverage and develop a series of news reports and feature stories about the event.

Relevant agencies were also asked to consider selecting suitable channels for live broadcasting, helping bring the festival's message to a wider audience of residents and visitors.

Committee members and agencies also reported on plans to mobilise sponsorship for the festival, including efforts to connect with organisations and businesses and encourage them to support the event.

Clear assignments to ensure timely implementation

Concluding the meeting, Vice Chairman Dinh Van Tuan stressed that the 11th DaLat Flower Festival 2026 is approaching, leaving little time for preparations. He called on the committees and relevant agencies to urgently translate their responsibilities into specific tasks, clearly identify the personnel in charge and ensure that all work is completed on schedule.

“This is a major event of great significance to Lam Dong. All committees and relevant agencies must take greater responsibility and make every effort to fulfil their assigned tasks, ensuring that the 11th Da Lat Flower Festival 2026 is a success and leaves a lasting impression and has a far-reaching impact,” he said.

He assigned the Office of the Provincial People's Committee to coordinate with relevant agencies in advising on specific task allocations for each committee member. The Reception and Logistics Committee was asked to proactively finalise arrangements for invited guests, including accommodation, meals and reception services.

Relevant agencies are to organise training for volunteers in reception and guest-guidance skills. Each member must fully understand their assigned responsibilities, arrange their schedules accordingly and coordinate closely with others to ensure the quality and effective implementation.

Regarding communications, Vice Chairman Dinh Van Tuan asked the Communications and Promotion Committee to develop an overall media plan. Relevant agencies are to propose appropriate options for live television coverage and communication measures across mass media channels, with timely reports submitted to the Standing Board of the Provincial Party Committee and provincial People's Committee leaders.

Vice Chairman Dinh Van Tuan also called for more dynamic, concise and accessible digital content tailored to different audience groups, with agencies urged to step up the production, publication and sharing of content across digital platforms. The programme “Moving with the Da Lat Flower Festival” is to continue, while work to complete promotional billboards at provincial gateways and other festival communication materials should be accelerated.

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Every cadre, civil servant, public employee and Youth Union member at agencies and organisations should act as an active festival ambassador. Through photos, videos and articles shared on media platforms, they can help generate wider public interest and attract more visitors.

Vice Chairman of the Lam Dong Provincial People's Committee Dinh Van Tuan

Nguyen Luong