Protecting nature to power tourism growth
Environmental protection efforts have been effectively implemented across many localities in the southeastern part of Lam Dong Province, helping preserve clean, green, and attractive landscapes while improving living standards in both urban and rural areas, and supporting the development of eco- and community-based tourism.
In recent years, coastal wards and communes have actively responded to the province’s “Green, Clean and Beautiful Saturdays with Tree Planting” campaign.
Following administrative restructuring, Mui Ne, with its long stretch of coastline, has placed even greater emphasis on environmental protection to attract both domestic and international tourists to its scenic spots and seaside resorts. Local authorities regularly mobilise community participation, creating strong momentum and widespread impact.
Recently, youth union members, along with staff from tourism sites and resorts, joined hands to clean beaches, collect waste, and clear weeds along the Mui Ne fishing village coastline — a popular destination for visitors.
The crescent-shaped coastline of Mui Ne often receives marine debris washed ashore, especially toward the end of the year. As a result, clean-up campaigns frequently prioritise this area. According to Tran Ngoc Phuc, Vice Chairman of the Vietnam Fatherland Front Committee of Mui Ne Ward, these activities are often organised during holidays and festivals, including visits to policy-beneficiary families and environmental clean-ups, thereby contributing to the province’s “Green, Clean and Beautiful” movement and enhancing the appeal of the local coastline.
Nguyen Thi My Dung, an employee of a local company, shared:
“We are happy to contribute to keeping the beach clean and beautiful so that visitors can love Mui Ne even more.”
Similarly, Phu Thuy Ward has maintained regular environmental clean-up campaigns while promoting the “Green, Clean and Beautiful Saturdays” campaign. These activities aim to ensure a healthier living environment, raise the quality of life for residents, and contribute to building a more civilised urban area.
According to Nguyen Van Nghi, Chairman of the People’s Committee of Phu Thuy Ward, the ward has rolled out practical measures such as environmental clean-ups, the elimination of pollution hotspots, and the planting and upkeep of greenery along coastal roads and in residential areas.
A notable example is the planting of hundreds of purple-flowering Lagerstroemia trees around the Po Sah Inu Tower tourist site, enhancing its visual appeal and attracting visitors for sightseeing and photography. During the recent Lunar New Year holiday, the site welcomed nearly 3,000 visitors, while occupancy rates at resorts in Phu Thuy and Mui Ne reached almost 100%.
The “Green, Clean and Beautiful Saturdays” initiative has been expanded across many localities in the southeastern region, including Phan Thiet, Tien Thanh, Ham Thang, Phan Ri Cua, Bac Ruong, Nghi Duc, Tinh Linh, Duc Linh, and Tra Tan.
These efforts not only improve the local environment and landscape but also support the building of culturally rich residential communities, contributing to new rural development and more civilised urban areas.
Maintaining a clean, green and beautiful environment year-round is essential for unlocking local eco-tourism potential. By placing sustainability at the centre of development, southeastern Lam Dong can protect its natural heritage and strengthen the long-term appeal of its tourism sector.