Shaping identity, strengthening Lam Dong's position

Strengthening the province's position

Lam Dong possesses a vast development space that seamlessly connects the highlands, midlands and coastal areas. This unique geographical integration brings together diverse ecological and cultural assets, creating enormous development potential.

Against this backdrop, developing a provincial brand that fully reflects Lam Dong's distinctive values is expected to strengthen its competitiveness, attract investment and enhance its capacity for international integration. On June 29, 2026, the Provincial Party Executive Committee issued Decision No. 996-QD/TU, approving the Lam Dong Provincial Brand Identity Program.

The program serves as a strategic framework for guiding, coordinating and managing the province's image in a unified and professional manner while adapting to digital transformation and global integration. Its most significant breakthrough lies in shifting from simply promoting the province's image to strategically managing the provincial brand, making branding a modern governance tool rather than a short-term communications effort.

As a result, the Lam Dong brand is positioned as a strategic asset and an essential form of "soft power" for attracting investment, increasing local value and reinforcing the province's position as a sustainable development hub in the years ahead.

Turning aspirations into reality

Built upon the philosophy of harmony between nature and people, the program officially positions Lam Dong under the brand "The Eco Symphony." More than a promotional slogan, this positioning embodies the goals outlined in the Resolution of the First Provincial Party Congress for the 2025–2030 term, which calls for: "Renewing the economic growth model toward green and sustainable development; strongly promoting the digital economy, green economy, circular economy, and open-space economic development linked with the province's urban development corridors."

The program identifies three primary target groups.

For residents, it envisions an ecological and safe living environment with abundant employment opportunities and an improving quality of life.

For visitors, Lam Dong is positioned as a destination for nature experiences, leisure, wellness and rejuvenation.

For businesses, the province seeks to provide a transparent, secure and investment-friendly environment that supports the growth of the circular and green economy.

Most importantly, "Green" is not merely a branding element but the province's guiding development philosophy for the new era, underpinned by a firm commitment not to sacrifice the environment for short-term economic growth.

This principle serves as the compass for Lam Dong's three economic pillars:

• Agriculture will accelerate the transition toward ecological and high-tech farming, combined with deep processing and value-chain development.
• Tourism and services aim to establish Lam Dong as a regional center for high-quality tourism, hospitality and integrated travel experiences while maximizing the province's ecological and wellness tourism advantages.
• Industry will shift decisively toward green manufacturing, prioritizing renewable energy development and supporting Vietnam's Net Zero commitment.

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Building a provincial brand is not merely a communications activity but an essential component of the province's development strategy. It is the process of defining the province's values, identity and competitive advantages within a new development landscape. The provincial brand must become a strategic asset and an important source of soft power to attract investment, enhance product value, promote tourism, strengthen external relations and inspire shared pride among officials, Party members and the people.

Y Thanh Ha Nie Kdam
Member of the Party Central Committee, Secretary of the Lam Dong Provincial Party Committee and Head of the Provincial National Assembly Delegation

The synergy between the concept of a "Symphony", symbolizing connection and harmony, and the philosophy of "Green" creates a comprehensive brand message for Lam Dong.

This vision provides a solid foundation for the province's Party organization, government and people to realize their aspirations for development, pursue breakthrough growth and improve the well-being of local communities.

The implementation of the provincial brand identity will also be closely integrated with administrative reform. The message of "The Eco Symphony" will be translated into a culture of friendly, harmonious public service, where satisfaction among citizens and businesses at one-stop service centers and public administrative centers becomes the ultimate measure of the province's branding success.