Vietnamese Products Strengthen Domestic Market Position
Lam Dong Province is accelerating efforts to strengthen the position of Vietnamese-made products through expanded distribution networks, trade promotion programs, and market protection measures, moving beyond awareness campaigns toward tangible market outcomes.
Launched in 2009 by the Politburo, the campaign “Vietnamese People Prioritize Using Vietnamese Goods” has helped encourage domestic consumption and support local production. In Lam Dong, the initiative is closely linked to the Domestic Market Development Project, promoting investment in technology, quality improvement, and brand building among enterprises.
Vietnam currently produces a wide range of goods, including electronics, machinery, textiles, footwear, and key agricultural products such as coffee, rice, cashew nuts, pepper, rubber, seafood, vegetables, and fruits. Competitive pricing, stable supply, and strong alignment with domestic demand have enabled Vietnamese products to gain wider consumer acceptance.
According to the Lam Dong Department of Industry and Trade, the province organized and participated in more than 50 trade promotion events in 2025, including supply–demand connection programs, trade fairs, and exhibitions nationwide. These activities supported local enterprises in expanding distribution networks in major markets such as Ho Chi Minh City, Hanoi, Da Nang, Can Tho, Hue, and Nghe An.
At the Autumn Fair 2025 in Hanoi, a shared Lam Dong pavilion featuring 32 enterprises attracted over 35,000 visitors and was awarded the “Outstanding Exhibition Space,” highlighting the growing visibility of the province’s products.
Lam Dong has also developed 42 retail outlets dedicated to Vietnamese goods, including “Proud of Vietnamese Goods” points and OCOP product outlets, alongside branded exhibition spaces under “Da Lat – A Marvelous Crystallization from Fertile Land.” These distribution models are designed to ensure stable consumption channels and improve consumer access to products with verified origins and quality.
Provincial officials said the campaign has entered a more substantive phase, with clearer shifts in consumer behavior. In the coming period, Lam Dong plans to further strengthen sustainable distribution systems and support enterprises in improving product quality and design to reinforce the position of Vietnamese products in the domestic market.