When Women in Lam Dong Sell Farm Produce with Just a Click
With just one click, Lam Dong’s agricultural products can now reach customers across the country. The digital transformation wave is spreading from farms and gardens to traditional craft villages, led by Lam Dong’s women as they embrace a new, modern approach to agriculture.
Three years ago, Ngo Hoang Xuan Thu, a farmer from Lap Nghia Hamlet, Ham Thuan Nam Commune, ordered 500 “tu quy” bamboo seedlings online to plant on her land. When the bamboo matured, instead of selling fresh shoots as usual, she tried a new direction — selling seedlings online.
“I realized that seedlings bring higher value and lower risk,” Thu explained. “I opened an online store on an e-commerce platform, took my own photos, recorded videos, and responded to customers every day.”
By harnessing digital tools, her bamboo garden has generated nearly 400 million VND in revenue since 2023, attracting buyers not only from Lam Dong but also from the Central and Central Highlands regions. From a traditional farmer, Thu has transformed into a “digital farmer,” actively finding her own markets and building her brand.
Unlike Thu, Pham Linh Tam, from Lac Tanh Hamlet in Tanh Linh Commune, uses technology to preserve traditional craftsmanship. She has been working with the Rac Lay ethnic community in Suoi Kiet to revive the craft of making chopsticks from the native "buong" tree.
“In the past, these chopsticks were only sold in local markets,” Tam said. “I wanted to help the villagers, so I started filming videos, introducing the craft village, and livestreaming sales every day.”
Her creative approach has brought Suoi Kiet "buong" chopsticks to national attention, attracting customers across Vietnam. These simple, durable, and safe chopsticks now carry not only economic value but also cultural meaning — preserving local heritage in the 4.0 era. Locals affectionately call Tam “the woman who rekindles village traditions through technology.”
It’s not only individuals who are embracing digital transformation. Many cooperatives in Lam Dong are also keeping pace with the digital economy. A standout example is the Hoa Le Clean Dragon Fruit Cooperative in Ham Thuan Commune, led by Nguyen Hoang Thu Huong.
Since 2020, the cooperative has invested in deep-processing dragon fruit into a range of products — tea, jam, ice cream, juice, wine, essential oils, and seeds. Seventeen of its products have earned 3- and 4-star OCOP certifications, while several have been recognized as outstanding rural industrial products.
“In the past, we relied mainly on exporting fresh dragon fruit,” Huong said. “Now, over 60% of our processed products are sold online through e-commerce platforms. This has stabilized our sales channels and strengthened our brand visibility.”
Hoa Le Cooperative continues to expand its online sales network and aims to reach international markets — contributing to a more sustainable digital agriculture ecosystem for the province.
According to Phan Thi Vi Van, Vice President of the Lam Dong Women’s Union, the organization holds dozens of training courses every year to teach online business skills, brand development, and e-commerce operations.
“Women here learn fast, work hard, and are very creative,” Van shared. “They don’t just sell products — they tell their stories and spread the value of their local specialties.”
As a result, hundreds of Lam Dong specialties — from coffee, bamboo shoots, and dried bananas to honey and herbal teas — are now available on platforms like Postmart, Voso, Shopee, and Lazada, expanding markets and enhancing the value of local agricultural products.
The stories of Thu, Tam, and Huong vividly illustrate a new generation of farmers — tech-savvy, market-aware, and confident in the digital space. From cultivation and processing to marketing and brand promotion, every step has been digitized. They are not just producing farm goods — they are creating cultural and community value, sharing their product stories, and inspiring rural entrepreneurship across Lam Dong.