Lam Dong Steps Up Trade Promotion, Expands Markets
Lam Dong is stepping up trade promotion efforts to expand markets and improve market access for local agricultural and OCOP products.
The Lam Dong Investment, Trade and Tourism Promotion Center held a conference in Nam Gia Nghia Ward on September 4 to discuss solutions for trade promotion in 2026 and the following years.
Representatives from the Department of Agriculture and Environment, the provincial Cooperative Alliance, and leaders of communes and wards attended the event, along with more than 60 businesses and cooperatives from the western area of Lam Dong Province.
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Lam Dong trade promotion programs
At the conference, representatives of the Lam Dong Investment, Trade and Tourism Promotion Center introduced trade promotion programs planned for 2026 and subsequent years.
A key event will be the 11th Da Lat Flower Festival, scheduled for the end of 2026.
The program will also feature events such as the Tea, Coffee and Wine Street and a Vegetable and Flower Market aimed at promoting the “Da Lat - The Crystallization of Goodness from the Land” brand.
These activities are scheduled to take place from December 24, 2026, to January 3, 2027, in Xuan Huong - Da Lat Ward.
Businesses seek stronger market connections
Representatives of several businesses and cooperatives called on authorities and relevant agencies to strengthen market connections and help expand sales channels for agricultural and OCOP products.
Several participants proposed that relevant agencies create better conditions for processed and value-added products to access major markets such as Hanoi, Ho Chi Minh City and Da Nang.
They also called for support in building and protecting brands, improving competitiveness and gradually expanding exports.
The conference provided a platform for the Lam Dong Investment, Trade and Tourism Promotion Center to listen to businesses and cooperatives and better understand their difficulties, challenges and practical needs in trade promotion.
It also helped strengthen coordination between provincial departments, local authorities, businesses and cooperatives in expanding markets and improving the distribution and consumption of local products.
The center said the information and recommendations gathered at the conference will serve as a basis for developing more effective trade promotion solutions in the coming period.