Lam Dong Moves to Establish Intellectual Property Rights for the “Da Lat Flower Festival” Brand
Following direction from the provincial People's Committee, the Lam Dong Department of Science and Technology has begun the process of registering and establishing intellectual property rights for the “Da Lat Flower Festival” brand. The initiative aims to protect the brand's value, strengthen management and maximize the potential of the province's signature flower festival.
Establishing a Framework for Brand Protection
The department has invited qualified consulting units to undertake the work, which is expected to be carried out through November 2026.
The assignment focuses on researching and assessing the eligibility of a certification mark for registration across service categories associated with the Da Lat Flower Festival. It also includes reviewing and finalizing certification criteria and methods for products and services bearing the mark, developing regulations governing its use, preparing and submitting the registration application, and monitoring the examination process at the Intellectual Property Office of Vietnam.
Expected deliverables include a search report and assessment of protection eligibility, a set of certification criteria, a map defining the geographical area where the festival takes place that meets registration requirements, regulations governing use of the mark, and a complete registration dossier in accordance with the law.
Establishing intellectual property rights for the Da Lat Flower Festival brand is important for protecting an intangible asset associated with the province's image, reputation and identity. It will also provide a foundation for consistent and transparent brand management, helping prevent unauthorized use, confusion and potential damage to the festival's reputation.
Brand protection is also expected to increase the value of products and services associated with the Da Lat Flower Festival, while encouraging businesses, organizations and the community to participate in developing cultural, tourism and commercial activities.
These efforts will help promote Da Lat as the “Land of a Thousand Flowers,” strengthen Lam Dong's tourism competitiveness and support the sustainable development of the festival brand.
The theme of the 11th Da Lat Flower Festival in 2026, “Da Lat - A Harmony of Flowers and Music,” brings together two of the city's strengths: its floral beauty and its status as a UNESCO Creative City of Music. Music can deepen the emotional experience of floral spaces and create a distinctive sense of harmony, but it should not replace flowers at the heart of the festival.
Among the 11 main programs and 25 supporting activities, this year's festival includes several long-standing features such as floral spaces, the vegetable and flower fair, tea, coffee and local specialty streets, and flower and ornamental plant exhibitions. Visitors can immerse themselves in floral displays, browse the fair to admire and buy flowers, enjoy coffee and local cuisine, and view flower and ornamental plant creations shaped by the skill and passion of Da Lat growers.